Know The Duties And Responsibilities Of Nurses

Nurses are one of the most respected people of any healthcare facility. Without them doctors would find it extremely difficult to cope up with the pressure of their medical lives. In most of the cases nurses are also called as nurturers or comforters. Amongst the various medical jobs, they also have to provide moral support to patients and their family members during critical times. In most of the cities in the US, like Norman (Oklahoma) and Lawton (Oklahoma), you would find various nursing employment agencies from where nurses are recruited by various hospitals and nursing homes.

Being a nurse means plenty of duties and responsibilities. Some of them are:

* Proper knowledge of the work: One of the key responsibilities of nurses is to have a proper knowledge of the job that they are required to do. It is very important for nurses to be well experienced and trained to deal with the various medical needs of patients. This is one of the key requisites that numerous nursing employment agencies look for in nurses.

* Caring and understanding: Nurses are supposed to be just like teachers. They have to be caring and understanding towards the various problems of patients. At times it may be needed for these medical staffs to provide mental comfort to the patients even during the diagnostic procedures.

* Co-ordination between other medical staffs: It is important for nurses to co-ordinate properly with other healthcare personnel, like doctors and other nurses. It is not possible for doctors to be present every time. So during times of emergency, it is the responsibility of nurses to act promptly and show their presence of mind to deal with crisis situations.

* Flexibility regarding working hours: This is also an important responsibility of nurses. There may be times when nurses would be required to work beyond their normal working hours or even at odd hours. Although this can be extremely stressful, such situations cannot be helped since medical emergencies do not come with prior notice.

If you are looking for good and reputed nursing employment agencies - Oklahoma is one of those states in the US where you can hire experienced nursing staffs from Elite Medical Solutions. Their medical staffing services include contract, permanent, and even temporary hire. If you are interested to know more about their various other services, then feel free to check out their official website http://www.elitemedicalsolutions.org, where you can also get their contact details.

Nursing Positions Oklahoma - Elite Medical Solutions gives you total medical staffing services including PRN, contract, temporary to permanent and direct hire in the area of Oklahoma.

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Nurses - What Are The Various Types?

Nurses play one of the most crucial roles in the healthcare field and are also one of the most valued and respected members of any medical community. One of the best ways to hire good and experienced nurses is by recruiting them from a good medical staffing agency. In some of the cities in the US, like Broken Arrow (Oklahoma) and Oklahoma City (Oklahoma), you would find a number of good medical staffing agencies from where you can recruit reliable and knowledgeable nurses.

When talking about nurses, the first thing that comes in your mind is hospital nurses. However, it is good to know that there are various types of nurses. Some of them are:

* Certified Nurse Assistant or CNA: They are most commonly known as nurses' aides, home health assistants, and patient care technicians. Certified nurse assistants can work in either adult living homes or nursing homes or even hospitals. Some of their primary duties include noting down the pulse rate of patients, assist patients in eating or getting dressed up, and also to keep the room, where patients are kept, in order. They also have to be alert every time to answer patients' call bell.

* Registered Nurse or RN: These types of nurses are authorized to work in almost all sections of the entire healthcare profession. Registered nurses are mainly responsible to administer medications to patients, monitor and make note of different vital signs of patients, and also educate the patients, if needed, on various medical conditions. You can recruit registered nurses from any medical staffing agency and it is important to know that these types of nurses specialize in only certain specific medical fields.

* Licensed Practical Nurse or LPN: These types of nurses are also authorized to work in almost all sections of the medical field; however, licensed practical nurses do not have as much training as registered nurses. Their duties are also almost similar to registered nurses.

If you are looking for a reliable medical staffing agency - Oklahoma is one of the US states where you can hire experienced medical staffs from Elite Medical Solutions. They can provide a wide variety of highly qualified and most competent healthcare professionals. They are available 24 hours a day to serve the needs of their clients of hiring medical nursing staffs. In case you are interested to know more about their services, feel free to visit their website http://www.elitemedicalsolutions.org.

Nursing Positions Oklahoma - Elite Medical Solutions gives you total medical staffing services including PRN, contract, temporary to permanent and direct hire in the area of Oklahoma.

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All You Wanted To Know About Medical Staffing By Alice M Shown

It is very important for various healthcare facilities, like hospitals and nursing homes, not to be understaffed. This would be very risky for such medical organizations, since they would not be able to meet the needs of their various patients. In some of the major cities in the US, like Stillwater (Oklahoma) and Bartlesville (Oklahoma), you would find a number of medical staffing companies from where you can hire experienced nursing staffs.

It is a common conception that healthcare facilities that are properly staffed provide high quality care for their patients. One of the main things that they keep in mind, before hiring various medical staffs, is how necessary it is to hire them. As an example, for a hospital which has a good number of beds for patients, they would consider to have enough registered nurses to run effectively.

In most of the medical staffing companies, you would find various types of medical experts to fill up the various positions, like nurses, physicians, coders, billing specialists, doctors' assistants, and therapists to name a few. With the wide variety of staffs being available, it gets very easy for healthcare facilities to hire people from under the same roof, and that too all reliable and experienced people.

In some cases it is seen that most of the healthcare facilities, like nursing homes and hospitals, have two primary options to hire staffs for the various medical positions. They may either recruit in-house or from well known medical staffing companies. The latter are paid to find ideal candidates for the vacant medical positions. At times, it has been noticed that most of the hospitals and other healthcare facilities have to hire temporary personnel even if they have enough staffs of their own. This is because sometimes, regular staffs may not wish to do overtime even when there is a sudden increase in work pressure. At such times the temporary medical staffs fill in the gap.

If you want to hire expert healthcare staffs and are looking for good medical staffing companies - Oklahoma is one of the states in the US where you can hire experienced candidates from Elite Medical Solutions. They provide a full range of healthcare staffs and also such professionals from C.N.A's to L.P.N.'s. Their healthcare staffing services include permanent, temporary, and also contractual. If you are interested to know more about their services then feel free to visit their official website http://www.elitemedicalsolutions.org.

Medical Staffing Oklahoma - Elite Medical Solutions offers most trusted and valued medical staff with quality employees and exceptional patient care at honest rates in Oklahoma.

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What Are The Various Specializations Of Nursing? By Alice M Shown

When people talk about nurses, the first thing that comes in your mind is people who help to hand over various instruments to doctors during times of surgeries. However, it is important to know that nurses have to do more than that as a part of their daily routine. They have to monitor the pulse rates of patients, keep an eye on the progress of patients and also help them in eating and dressing up at times.

There are various nursing positions in healthcare facilities and their specialization of work also varies. Some common specializations are:

* Hospital: Nursing staffs in hospitals have to do a wide variety of healthcare jobs. Such jobs may include assisting doctors either during times of surgeries or during normal diagnosing procedures and also to take proper care of the various patients in hospitals. At times senior nurses may also have to train trainee nurses on how to go about doing their jobs properly. There are various nursing positions in hospitals, like registered nurses, certified nurses, and licensed practical nurses. This is one of the most common fields in some of the large cities in the US, like Moore (Oklahoma) and Ponca City (Oklahoma).

* Community: This is one of the most preferred fields of nursing since nurses have the liberty to choose the type of patients they like to work with. They get the advantage of flexibility in scheduling since they work in an industry of home healthcare. Some of the main responsibilities of such nurses are to follow the treatment procedure as prescribed by a doctor for the patient and also perform relevant medical methods.

* Medical Assistance: In this field of work nurses have to mainly assist doctors to manage patients, setting up referrals, and also schedules for various patients. Physicians normally prefer to hire nursing staffs to help them in their personal nursing homes or clinics. At times it is seen that most nurses work in such clinics, on a part time basis, after working in hospitals.

* School: As the name suggests, such nursing staffs take care of the health of children in schools.

In case you are looking for nurses to work in your healthcare facility to fill up the vacant nursing positions - Oklahoma is one of those states in the US where you hire experienced nursing staffs from Elite Medical Solutions. They provide a wide range of medical staffs. For further information about their services, visit their official website http://www.elitemedicalsolutions.org.

Nursing Employment Agencies Oklahoma - Elite Medical Solution L.L.C. offers staffing capabilities with a wide variety of healthcare professionals, from C.N.A.'s to L.P.N.'s to R.N.'s, and also various nursing position.

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5 Good Reasons Why Small Businesses Fail

The term "dog eat dog" is a gross understatement when applying it to small businesses. A mind boggling fact: 80% of all small businesses will fail within the first few years of operation. This is a very sobering statistic, even if you're not trying to run a small business.

When you open it up and examine what a small business is, you find that it's truly the life-force driving a capitalist environment. Excessive greed aside, small business is a staple of any solid economy, and more should be done to ensure they do not fail. But, fail they do, and in no particular order, the top-5 reasons small businesses sometimes don't make it...

One: No niche is a bad niche. Some businesses have trouble developing a customer base. These "niche" markets are essential in the success of any business, big or small, and whether you have an online business or run a land-based institution, having a customer niche is important. A niche must be catered to. For example, if you're hoping to appeal to the Emo/Goth crowd with your clothing store, then having sporadic racks of I-Love-Hippies clothing will not do. A niche of any kind allows a small business to compete with a big business. Your niche will ultimately choose your business - but it's up to the business owner to go after the niche.

Two: Looking for loot in all the wrong places. If you've just opened a business solely for money, then you're probably going to fail. "Why," you ask. It's because you're only worried about profit - you'll cut corners and do whatever's necessary to earn a buck. Conversely, if you opened a small business for other reasons, let's say, a small sandwich shop because you love making sandwiches, more goes into your business and money isn't the 500-pound elephant.

Three: Locate the right location. In high-school business class we're taught that location is a key to success. The right location is essential, and therefore, the wrong location is the number-three business killer. You have to set up shop where the customers are located; where traffic and accessibility are minor concerns; where you're not in stiff competition with other businesses; where you can target your niche, and hopefully brand your business in the early stages.

Four: The leap of faith. You may think your heart is in the right place but faith and thought are two separate things. A lot of planning needs to go into your business. It is critical to have a plan in place from day one. If not, you can kiss that business goodbye before the grand opening. Consider a team to help you plan every conceivable detail, which leads us to number five...

Five: Putting an I in "team." Don't start a business all by your lonesome - that is, unless you crave failure. Put together a team of people, that don't necessarily have to be paid-for-and-bought professionals, to help you along with the process. The saying, "Two heads are better than one" applies here, even if it's the opinion of some family members. You need help with details that you may have overlooked and more often than not, other people offer different perspectives that may be interesting avenues to pursue.

For more information on how to grown your business online and how to use effective internet marketing, please visit us at http://www.ladyluckmedia.co.uk Article Source: http://EzineArticles.com/?expert=Eddie_Yu

Origins of business marketing

From Wikipedia, the free encyclopedia

In the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent. In his introduction to Fundamentals of Business Marketing Research, J. David Lichtenthal, professor of marketing at the City University of New York's Zicklin School of Business, notes that industrial marketing has been around since the mid-19th century, although the bulk of research on the discipline of business marketing has come about in the last 25 years.

Morris, Pitt and Honeycutt, 2001, point out that for many years business marketing took a back seat to consumer marketing, which entailed providers of goods or services selling directly to households through mass media and retail channels. This began to change in middle to late1970s. A variety of academic periodicals, such as the Journal of Business-to-Business Marketing and the Journal of Business & Industrial Marketing, now publish studies on the subject regularly, and professional conferences on business-to-business marketing are held every year. What's more, business marketing courses are commonplace at many universities today. In fact, Dwyer and Tanner (2006) point out that more marketing majors begin their careers in business marketing today than in consumer marketing.

Business marketing vs. consumer marketing

Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution.

While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. According to Hutt and Speh (2001), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals. While that advertising is limited, it often helps the business marketer set up successful sales calls.

Who is the business marketing customer?

While "other businesses" might seem like the simple answer, Dwyer and Tanner (2006) say business customers fall into four broad categories: companies that consume products or services, government agencies, institutions and resellers.

The first category includes original equipment manufacturers, such as automakers, who buy gauges to put in their cars, and users, which are companies that purchase products for their own consumption. The second category, government agencies, is the biggest. In fact, the U.S. government is the biggest single purchaser of products and services in the country, spending more than $300 billion annually. But this category also includes state and local governments. The third category, institutions, includes schools, hospitals and nursing homes, churches and charities. Finally, resellers consist of wholesalers, brokers and industrial distributors.

How big is business marketing?

Hutt and Speh (2001) note that "business marketers serve the largest market of all; the dollar volume of transactions in the industrial or business market significantly exceeds that of the ultimate consumer market." For example, they note that companies such as GE, DuPont and IBM spend more than $60 million a day on purchases to support their operations.

Dwyer and Tanner (2006) say the purchases made by companies, government agencies and institutions "account for more than half of the economic activity in industrialized countries such as the United States, Canada and France."

A 2003 study sponsored by the Business Marketing Association estimated that business-to-business marketers in the United States spend about $85 billion a year to promote their goods and services. The BMA study breaks that spending out as follows (figures are in billions of dollars):

* Trade Shows/Events -- $17.3
* Internet/Electronic Media -- $12.5
* Promotion/Market Support -- $10.9
* Magazine Advertising -- $10.8
* Publicity/Public Relations -- $10.5
* Direct Mail -- $9.4
* Dealer/Distributor Materials -- $5.2
* Market Research -- $3.8
* Telemarketing -- $2.4
* Directories -- $1.4
* Other -- $5.1

The fact that there is such a thing as the Business Marketing Association speaks to the size and credibility of the industry. BMA traces its origins to 1922 with the formation of the National Industrial Advertising Association. Today, BMA, headquartered in Chicago, has more than 2,000 members in 19 chapters across the country. Among its members are marketing communications agencies that are largely or exclusively business-to-business-oriented.

What's driving growth in b-to-b

The tremendous growth and change that business marketing is experiencing is due in large part to three "revolutions" occurring around the world today, according to Morris, Pitt and Honeycutt (2001).

First is the technological revolution. Technology is changing at an unprecedented pace, and these changes are speeding up the pace of new product and service development. A large part of that has to do with the Internet, which is discussed in more detail below.

Technology and business strategy go hand in hand. Both are corelated .While technology supports forming organization strategy, the business strategy is also helpful in technology development. Both play a great role in business marketing.

Second is the entrepreneurial revolution. To stay competitive, many companies have downsized and reinvented themselves. Adaptability, flexibility, speed, aggressiveness and innovativeness are the keys to remaining competitive today. Marketing is taking the entrepreneurial lead by finding market segments, untapped needs and new uses for existing products, and by creating new processes for sales, distribution and customer service.

The third revolution is one occurring within marketing itself. Companies are looking beyond traditional assumptions and adopting new frameworks, theories, models and concepts. They're also moving away from the mass market and the preoccupation with the transaction. Relationships, partnerships and alliances are what define marketing today. The cookie-cutter approach is out. Companies are customizing marketing programs to individual accounts.

The impact of the Internet

The Internet has become an integral component of the customer relationship management strategy for business marketers. Dwyer and Tanner (2006) note that business marketers not only use the Internet to improve customer service but also to improve opportunities with distributors.

According to Anderson and Narus (2004), two new types of resellers have emerged as by-products of the Internet: infomediaries and metamediaries. Infomediaries, such as Google and Yahoo, are search engine companies that also function as brokers, or middlemen, in the business marketing world. They charge companies fees to find information on the Web as well as for banner and pop-up ads and search engine optimization services. Metamediaries are companies with robust Internet sites that furnish customers with multiproduct, multivendor and multiservice marketspace in return for commissions on sales.

With the advent of b-to-b exchanges, the Internet ushered in an enthusiasm for collaboration that never existed before--and in fact might have even seemed ludicrous 10 years ago. For example, a decade ago who would have imagined Ford, General Motors and DaimlerChrysler entering into a joint venture? That's exactly what happened after all three of the Big Three began moving their purchases online in the late 1990s. All three companies were pursuing their own initiatives when they realized the economies of scale they could achieve by pooling their efforts. Thus was born what then was the world's largest Internet business when Ford's Auto-Xchange and GM's TradeXchange merged, with DaimlerChrysler representing the third partner.

While this exchange did not stand the test of time, others have, including Agentrics, which was formed last year with the merger of WorldWide Retail Exchange and GlobalNetXchange, or GNX. Agentrics serves more 50 retailers around the world and more than 300 customers, and its members have combined sales of about $1 trillion. Hutt and Speh (2001) note that such virtual marketplaces enable companies and their suppliers to conduct business in real time as well as simplify purchase processes and cut costs.




References

* Anderson, James C., and Narus, James A. (2004) Business Market Management: Understanding, Creating, and Delivering Value, 2nd Edition, 2004, Pearson Education, Inc.
* Business Marketing Association (2003) "Marketing Reality Survey"
* Dwyer, F. Robert, Tanner, John F. (2006) Business Marketing: Connecting Strategy, Relationships, and Learning, 3rd Edition, McGraw-Hill/Irwin
* Greco, John A. Jr., (2005) "Past indicates promising future for b-to-b direct; BtoB magazine, June 13, 2005
* Hutt, Michael D., Speh, Thomas W. (2001) Business Marketing Management: A Strategic View of Industrial and Organizational Markets, 7th Edition, Harcourt Inc.
* Morris, Michael H., Pitt, Leyland F., and Honeycutt, Earl Dwight (2001) Business-to-Business Marketing: A Strategic Approach, Sage Publications Inc.
* Reid, David A., and Plank, Richard E. (2004) Fundamentals of Business Marketing Research, Best Business Books, an Imprint of The Haworth Press, Inc.

Business marketing

From Wikipedia, the free encyclopedia
Business marketing is the practice of organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or b-to-b marketing, for short.

Marketing Do's and Don'ts

Do:

• Regularly review your marketing strategies to meet changing situations.
• Focus on your customers' wants and needs, not on what you think you have to offer.
• Find a niche - small businesses tend to succeed by offering something that's a bit different.

Don't:

• Waste money on promotional opportunities that don't fit with your strategies.
• Neglect building networks to help you promote your business and build your reputation.
• Forget to assess the effectiveness of your strategies.

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Undertaking Market Research

Before you develop your marketing goals and strategies you need to identify what are the most promising market opportunities you should pursue. You need to consider:

Your Products/Services

It may seem obvious, but you will benefit from analysing your product/service offering from the customer point of view. Ask yourself what:

• benefits are you offering your customers;
• are all the features of your products/services and which ones will be most valued by customers;
• will be its likely life cycle and what is the risk of substitutions?

Your Marketplace

Understand your market and identify factors that will impact on your business. Aspects to consider:

• What is its size and is it growing or shrinking?
• Where is your main market located?
• What are its characteristics, eg gender, aspirations, ability to pay?
• What changing social trends and attitudes could affect your business?
• What technological developments are occurring? Emergence of substitute products/services?

Your Customers

Once you have researched your market you can define the specific segments you intend to target. Market segments are groups of customers who share similar attributes and attitudes - which segment(s) you target will depend on the nature of your business and your strengths and capabilities. Segments can be defined by: location, gender, industry, ethnic identity, attitudes (eg adventure seekers) and attributes (eg luxury car owners).

You need to understand the factors that will drive your customers to buy your products or services.

Your Competitors

Identify both direct competitors (those selling the same products and services to the same markets) and indirect competitors (those offering substitute or similar products/services).

Information you need to know about competitors includes:

• what exactly they offer their customers;
• how well established they are and their reputation;
• their strengths and weaknesses and what makes them successful;
• their pricing.

Market Research Sources

At this stage your main sources of information will be through:

• discussion with knowledgeable peers and potential customers and suppliers;
• desk research, including web searches, trade/industry material and market statistics, eg ABS, market research reports;
• discussion with business advisers, eg Business Advisory Service.

Your SWOT Analysis

Using the information you have collected you can undertake a SWOT analysis to help you determine your marketing goals. Your SWOT involves assessing:

Internally	Externally
Strengths you should build on	Opportunities you should exploit
Weaknesses you need to overcome	Threats you need to manage

Put dot points under each heading that honestly reflect your research. You need to develop strategies to deal with each identified issue.

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Setting Your Marketing Goals

Your marketing goals build on your broader business objectives and specify:

• what product/service you will offer for which market segments;
• what key benefits you will offer;
• how you will gain a competitive advantage;
• what specific targets you aim to meet over what time frame, eg market share, revenue, customer numbers.

Your marketing goals should pass the SMART test:

S - Specific

M - Measurable

A - Achievable

R - Realistic

T - Time bound

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Your Marketing Strategies

To put your goals into action you need to develop specific strategies to achieve them. Key aspects that need to be covered:

Product Your product/service offering, including quality, features, packaging, guarantees, after-sales service. See Customer Service for more details on this service aspect.

Price Your pricing policy, including discounts, allowances and credit policies. Your pricing should be based on a realistic assessment of all your costs and take into account what the market will bear and the image you are trying to create.

Promotion Your approach will depend on the nature of your business and can include advertising, personal selling, public relations, networking, web-based marketing. See Advertising and Promotion.

Place How you will distribute your products or services. Consider locations, retailers, inventory implications, transport and warehousing.

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Monitor and Control

Marketing is a necessary cost to the business and you should set a marketing budget, including monthly cash flow, as part of your business plan.

Measuring the results of your marketing activities will ensure you continue to get value for your marketing investment. For example, assessing an increase in revenue or customer numbers as a result of promotional activities allows you to decide what activities give you the best return.

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More Information

Industry Associations and your local Chamber of Commerce and Industry offer advice and services to members.

Your local Business Advisory Service can offer you one-on-one advice on developing your marketing plan, including assisting with your market research. It also offers low-cost marketing workshops and access to useful tools such as benchmarking software. Call 1300 650 058.

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How do I write a business plan?

Once you've conducted research into the feasibility of your new business you're ready to write your business plan.

Your business plan is essential for your business - it's your blueprint for the future. It sets the direction for your business and keeps you on track once you're up and running. It's also a requirement when you're seeking finance.

Depending on what type of business you intend to start, your business plan could include these elements:

• executive summary - a one-page overview written after your business plan is finalised
• introduction - explains the purpose and objectives of going into business
• marketing analysis - looks at the industry you are entering and how you fit in
• marketing plan - your marketing strategy
• operations plan - how you'll set up the business, i.e. structure, location, regulations
• management plan - how you'll manage your business
• financial plan - how you'll finance your business, costing and financial projections.

Business planning is an ongoing business activity - you should regularly review and revise your business plan.

Building an adsense business With Free Blogs

When I first started out with adsense, I had little money to spare on web hosting, and I knew nothing about how to get a site ranked in the search engines or to generate traffic. It took a lot of work, reading, experimenting and failure before I discovered great ways to build my adsense business.

I feel like it’s about time that I paid back to the community for all of the knowledge and help that I received along the way. Hopefully this post will help you get started in the adsense business even if you have little or no money to spare but desperately want to try your hand at it.

Normally google won’t approve adsense applications for free websites, but there is one exception. So if you're short on cash for hosting and are eager to get started, you might give this a try.

Blogger.com Blogs

Not long after google bought Blogger.com, they made adsense available to Blogger blog owners. Blogger is great because it has an easy interface, google and Yahoo crawl the blogs quickly, and best of all if you're broke--they're free, and google loves to give out adsense accounts to Blogger owners. :)

So if you're looking to get started with adsense and not spend much money, Blogger is a great way to get started.

Before I talk about how to setup a Blogger blog for adsense, though, let me tell you what an RSS feed is and how it works. If you already know this you can skip ahead. I make reference to this in the setup instructions, so it’s important to understand.

An RSS feed (as it applies to a blog) is basically a list of all of the recent posts made to your blog. People can use “RSS Aggregators” (software that continually checks up on your RSS feed to see if there’s anything new) to keep up with new posts on your blog. Websites will also want to publish your RSS feed on their sites if your content is good. This gives them fresh content for their visitors. And we all know that content is King in the world of website building.

Blogger blogs come with an RSS feed built-in, and you can use this to your advantage to generate traffic to your blog. I’ll discuss that in a bit, but first let’s get into building the blog.

Create Your Blogger.com Account

Determine Your Blog Topic First

Before you create the blog, you need to figure out what topic the blog will focus on. Think about your skills or hobbies that you’re really good at. You might not be a mechanic, but if you’re really good at working on cars on the weekend, and you love to do it, that would make a great blog topic. Brainstorm your skills and interests to determine what you would enjoy writing about. It’s important that you like to write about it, since you will have to do so to build up the blog!

I will say this: If you have some knowledge on a commercial or industrial topic, this will usually get higher paying adsense ads. But a hobby blog can do very well also (I know this from experience!).

Create the Blog

Once you have a topic chosen, it only takes about 5 minutes to setup a blog. From the Blogger homepage click the “Create Your Blog Now” link and follow the blog wizard instructions. I won’t get into detail about them because it’s pretty straight-forward, but there are a few points I want to make.

First of all, when you choose your blog URL, make sure that the URL contains the keywords for your topic. For example, if you’re creating a blog about health insurance, “healthinsurance.blogspot.com” is ideal, or “health-insurance” or even “health-insurance-blog” or “health-insurance-12345”. Just make sure that your keywords are in the URL, that will help you be found when people search for your keywords in the search engines.

Also, be sure to pick one of the professional looking templates. I suggest you just pick the plain-white one that is first in the list of templates when you're creating the blog. Once the blog is created, then click on the "Templates" tab and select one of the nicer ones shown there. I'm not sure why Blogger doesn't show you all of the available templates in the blog setup wizard, but they don't.

The Settings Tab.

A discussion of the important points of each settings tab is outlined below.

Basic

On the "Basic" settings tab, set your blog title to the keywords you want to show up for in the search engines. That will help you get ranked.

Give a good, detailed description about the benefits of reading your blog daily. You want to get people to add your RSS feed to their aggregators and websites so you can get traffic, and this will help.

Answer “Yes” to the question “Add your Blog to our listings?”. This will have your blog appear on the main page of Blogger when you make new posts (albeit for a brief period of time), and allow people to search and find your blog using Blogger’s search tool.

One other, lesser known detail about setting that question to “Yes” is that if you set it to “No” Blogger will shove “nofollow/noindex” meta-tags into your blog template header, which will prevent your site from getting crawled or indexed. I believe this was done to fight what Blogger called “spam blogs”.

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