Origins of business marketing

From Wikipedia, the free encyclopediaIn the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent. In his introduction to Fundamentals of Business Marketing Research, J. David Lichtenthal, professor of marketing at the City University of New York's Zicklin...

Business marketing

From Wikipedia, the free encyclopediaBusiness marketing is the practice of organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing,...

Marketing Do's and Don'ts

Do: Regularly review your marketing strategies to meet changing situations. Focus on your customers' wants and needs, not on what you think you have to offer. Find a niche - small businesses tend to succeed by offering something that's a bit different. Don't: Waste money on promotional opportunities that don't fit with your strategies. Neglect building networks to help you promote your business...

How do I write a business plan?

Once you've conducted research into the feasibility of your new business you're ready to write your business plan. Your business plan is essential for your business - it's your blueprint for the future. It sets the direction for your business and keeps you on track once you're up and running. It's also a requirement when you're seeking finance. Depending on what type of business you intend to start,...

Building an adsense business With Free Blogs

When I first started out with adsense, I had little money to spare on web hosting, and I knew nothing about how to get a site ranked in the search engines or to generate traffic. It took a lot of work, reading, experimenting and failure before I discovered great ways to build my adsense business. I feel like it’s about time that I paid back to the community for all of the knowledge and help that I...

Cuisine of Indonesia

Indonesian cuisine reflects the vast variety of people that live on the 6,000 populated islands that make up Indonesia. Indonesian cuisine is as diverse as Indonesian culture, and has taken on culinary influences from many sources. Throughout its history, Indonesia has been involved in trade due to its location and natural resources. Indonesia’s indigenous techniques and ingredients, at least in the...

What’s your business worth?

Whether you're passing the company on to a family-member or selling it to outside interests, you will require a business valuation that establishes a realistic and fair dollar number. This value will be an important focal point of your transition plan. Valuating a business is not a simple task because the number you have in mind may not be the value that your family successors, potential buyers or...

What is business ethics?

We hear the word ethics in business more and more but what does it actually mean? The word “ethics” comes from the Greek word “ethos” meaning conduct, customs or character. Ethics addresses the implementation of concepts such as responsibility, right and wrong and the application of moral ideals to practical human activities. Ethical analysis will address the constraints of moral standards and legal...

strategy - what is strategy?

Overall Definition: Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations". In...

What Is Busines?

1. What is business?A business can be defined as an organization that provides goods and services to others who want or need them. When many people think of business careers, they often think of jobs in large wealthy corporations. Many business-related careers, however, exist in small businesses, non-profit organizations, government agencies, and educational settings. Furthermore,...